"WHATEVER YOU GROW WILL SAVE A BRO"

Movember, originally launched in Australia, has gained amazing traction over the years. It was primary to get men (although women helped out with a fake one) to grow a Mo’ or not shave for the 30 days of the month of November, and then gain dollars through pledges for growing it.

This year MATTA, a UK based creative agency, came up with an amazing campaign that seeks to show it’s not just about growing the fullest, most beautiful face beard but about starting un-talked issues that affect men, raising awareness and funds, and saving lives.

The Campaign “WHATEVER YOU GROW WILL SAVE A BRO’’ is based on the perception that some men want to support the charity but feel embarrassed by their facial hair, or its supposed inadequacy. And so, to the first ones, the sexy ones, the grey ones, the unseen ones, the fake ones (I rushing to get mine) …. don’t forget why you’re doing it!

It’s an amazing campaign that puts men’s health front and centre while still showing that race, age, background and beliefs don’t matter, because prostate cancer, testicular cancer and mental health issues won’t discriminate.

To donate or learn more, please visit Movember.com.