This office is full of animals!

This office is full of animals! I

In this highly cute commercial, the directors tell the Stash magazine their intentions for the animals was to create something serious but surreal. They treated it as documentary allowing the oddness of the animal cast to deliver the innate humor.

Each of the characters was as human as possible so that one could recognize each role within a collaborative team. They really captured their message- "all kinds of people, on all kinds of teams, use Slack to do amazing things.".... I’ve kinda watched it about 5-times.

The company took it a little further by setting up a landing page that supported the animal theme which is pretty SO COOL!

Director: Smith & Foulkes